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For soccer clubs, fight promotions & cricket organisations

Your club is worth more than its sponsorship income says.

There is untapped sponsorship revenue inside your organisation, and one overstretched person trying to sell it. In fourteen days we show you what your assets are worth, which brands should be paying for them, and how to reach the people who sign.

Book a 20-minute call No pitch deck. If we don't see a real sponsorship opportunity, we'll tell you and end the call.
Commercial work for Premier League clubs Real Betis International cricket Pro MMA (PFC, Texas)
01

The problem

Sponsorship deals don't die because your club isn't valuable. They die because nobody has mapped the money before picking up the phone.

The typical setup at most organisations:

  • One overstretched commercial manager (sometimes half of one)
  • No valuation of their sponsorship assets
  • No prioritised sponsor target list
  • No route to the people who actually sign

As a result: the club pitches low, pitches wide, and takes whatever lands. The gap between what the assets are worth and what they earn just sits there, year after year.

We've closed sponsorship and partnership deals across European football, international cricket and combat sports. The pattern is the same on every continent.

02

The product

The Commercial Revenue Map

$4,950
Fixed fee · Delivered in 14 days
What clients walk away with
  • Sponsorship inventory properly valued
  • A prioritised list of 30+ sponsor targets
  • Named decision-makers for every target
  • A board-ready commercial roadmap
  • The first five calls to make, in order
  • Opportunity identified typically worth a large multiple of the fee
Book a call about the Map
03

How it works

04

The gap is real

€1.2M

In underpriced and unmonetised commercial value identified for clients through this process, across European football, international cricket and professional MMA.

The shirt priced at half its market rate

Benchmarked against clubs with comparable audiences, the headline sponsorship is usually the single most underpriced asset we find. Often by 40 to 60 percent.

The academy nobody has packaged

Youth programmes are goldmines for brands chasing family audiences, yet they almost never get valued, packaged or pitched as sponsorship inventory.

The audience sold for impressions

Clubs sell social reach by the post. Brands pay multiples more for structured partnerships built on the same audience, when someone prices it properly.

The sponsor list that doesn't exist

Most organisations pitch whoever comes to mind. The brands with actual budget and actual fit in their market have simply never been mapped.

05

Who it's for

A fit

  • Established clubs, promotions and rights holders with real revenue
  • Existing sponsorship assets: audience, venue, shirt, academy, events, content
  • Leadership committed to commercial growth
  • A decision-maker who can act on what the map shows

Not a fit

  • Pre-revenue startups and concept leagues
  • Individual athletes
  • Anyone shopping for "marketing" or social media management
  • Organisations that want the map but will never make the calls

We take a small number of Map engagements each month. The work is done by the people who close the deals, not handed to juniors. If you're not a fit, we'll say so on the call and save us both the money.

06

What happens after

Some clients take the map and run it themselves. Others ask us to go get the money for them.

That second engagement exists: active sponsor outreach, pitch materials and pipeline, on a retainer plus a share of the deals we source. It's only offered to organisations we've mapped, and only where the map shows enough money to justify it. The Revenue Map stands on its own either way. You own everything in it.

Find out what your club is actually worth.

A 20-minute call. We'll ask about your assets and your current sponsorship income, then tell you whether a Revenue Map makes sense for you. If it doesn't, we'll tell you that too.

Book your call Calls held in US-friendly hours.